![]() This article outlines the four most-studied innovation approaches from the date of their apparitions until January 2021: frugal innovation, disruptive innovation, lean start-up, and design thinking. Effectuation includes a set of decision-making principles expert entrepreneurs are observed to employ in situations of uncertainty (as defined in Society for Effectual Action). Indeed, effectuation is a way of thinking that serves entrepreneurs in the processes of opportunity identification and new venture creation. In order to overcome this gap, this paper focuses on studying innovation in an effectual context and linking different innovation approaches to effectual logic. However, previous studies do not interconnect effectuation to the different innovation approaches. In the last two decades, effectuation has become an active criterion in entrepreneurship research. In this order, publications linking innovation to effectuation are presented and discussed through a methodology based on the publish and perish tool. The terms “innovation” and “effectuation” are frequently used but not in the same thought. ![]()
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